4/1/2023 0 Comments Cibos kosherWe can argue all day about what exactly a blog is. Nearly every young writer I know has at the very least a site where they aggregate links for their recent works and host an about page. And this, in my experience, is an essential element for those who want to find work as writers and copywriters. That space is important in part, I tell them, because it helps them to create brand recognition (after all, they are their own brand) and to optimize their search engine results.īut even more significantly, an independent blog serves as their resume and calling card. Just think of the restaurant-focused #MeToo movement and the key role social media played in driving the narrative and bringing about social change (it’s always one of the most exciting seminar days when we cover the subject).īut social media, I always point out, doesn’t allow the aspiring food and wine influencer, communicator, writer-for-hire to build an independent space for themselves on the internets. And one of the things we discuss each year is how social media has reshaped the way we think about food and wine communications. For them, social media is the medium where they see a path forward. Over the years, it’s become clear that a lot of the students want to pursue careers as influencers. One of the things I love the most about my teaching gig at the Slow Food University of Gastronomic Sciences in Piedmont is that many of my ex-students have carved exciting career paths for themselves after graduating from the school.īut nothing could be more rewarding in my teaching experience than discovering that one of my ex-students has launched a blog.Īnd that’s what happened last week when a student who took my food and wine communications seminars last year sent me her excellent new site, Sophie Eats (check it out… it’s great!).
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